There’s now a date for the launch of H&M’s new retail baby: The first Arket store will open its doors at 224 Regent Street in London on August 25. On the same day, e-commerce will be kicked off on arket.com, serving to 18 European countries. Two days before the launch, customers who have signed up to a mailing list will be able to shop online at a reduced rate for a limited period.

New Brand: H&M launches Arket

Launch

New Brand: H&M launches Arket

Read more →

The store will offer Arket’s own products for men, women, children and the home, replenished by other selected brands. An in-store café serving the “New Nordic Kitchen” emphasizes the lifestyle approach of the Scandinavian brand.

Arket combines a fashion store with a café concept.
© Arket
Arket combines a fashion store with a café concept.

Further Arket stores have been announced to follow in Copenhagen (Købmagergade 33), a second one in London (27-29 Long Acre), Brussels (Avenue de la Toison D’Or 15) and Stockholm (Biblioteksgatan 9).

The store will offer apparel for men, women and children.
© Arket
The store will offer apparel for men, women and children.
Arket will offer a kids' collection, just like the brand's owner H&M.
© Arket
Arket will offer a kids' collection, just like the brand's owner H&M.


Also read: 
The new place to be for all Nike fans: Nike Kicks Lounge Omotesando

Retail

Straight outta Tokyo: The new Nike Kicks Lounge

Read more →
Dfrost founder Christoph Stelzer

Interview

How brick-and-mortar retail can get ‘Instagram ready’

Read more →