New York has the ability to transform entire neighborhoods in the span of a few seasons. Retailers are always a good indicator of the changing moods of this city, which, also in 2016, has seen several interesting new store openings.See here our top 5 store openings:
United By Blue
For all those who still doubt that green is the new black, the launch of the first store of United By Blue in New York City is a clear signal of the increasing appeal of environmentally and socially responsible brands. Their fourth brick and mortar mono-brand space in the USA measures 88 sqm and is located in Nolita, the city's boho neighborhood par excellence. The store that offers apparel for men and women as well as accessories translates the relaxed feel of this outdoor focused brand to the indoors with a full wall made of firewood and repurposed furniture pieces. The result is a charming mix of urban and natural, that speaks to all the explorers and adventures who love to shop responsibly.
245 Elizabeth Street,
New York City
Tel: +1 (212) 226-4619
On the same color theme and similar planet-friendly fashion philosophy is Planet Blue hailing from California. Their newest retail location in SoHo purveys West Coast bohemian chic apparel made with organic cotton and natural fibers, for the happiness of all the gypsetters of the Big Apple. Consistently with the brand Californian roots and beachy aesthetics, the store offers apparel and accessories for women features a tie-dye wall by artist Ruben Rojas and dreamcatcher themed dressing rooms. The 220 sqm store carries Planet Blue own lines as well as curated styles from brands such as For Love and Lemons, Wildfox and The Jestset Diaries.
New York City
Tel.: +1 (646) 546-5498
Another newcomer to the local retail scene is Swedish ecommerce platform Tictail Market, which last January opened its first ever brick and mortar outpost. For this venture in the city that never sleeps, the store specialized in independent and emerging brands in womenswear, menswear, accessories and interiors, has chosen the Lower East Side, the hipsters' favorite neighborhood. The space, which also hosts showcases for designers and artists, blends effortlessly Swedish minimalist design with the rough flavor characteristic of this neighborhood.
90 Orchard Street,
New York City
Tel: +1 (917) 388-1556
Bandier is the most recent addition to the line up of high-end stores appearing under the shadow of the iconic Flatiron building. The concept of their new space, a hybrid between retail and gym studio, embodies the growing trend of athleisure apparel. The nearly 900 sqm flagship store occupies 3 floors. Animated by a high-definition listening station, designed with Beats By Dre, the retail space on the ground floor features a wide selection of activewear for women from Bandier and other premium brands such as Adidas by Stella MacCartney, Superga and Heroine Sport. A juice bar with lounge is located on the second floor, while the third floor is home to Studio B that offers classes like Yoga for Bad People, Model Fit and The Rope.
164 Fifth Avenue,
Tel: +1 (646) 360-3345
Aldo at Westfield World Trade Center Mall
How can you stand out when surrounded by some of the world's top retailers in a brand new sensational location such as the Westfield World Trade Center Mall? Aldo Shoes has won this challenge with the Aldo Connected Store, an omnichannel experience designed to appeal to all digital savvy shoppers. Customers entering the mall connect to the Aldo app on their iPhones or access it using the iPads available in the store. Once in the Connected Store they can explore merchandise way beyond the 110 sqm of the actual retail space. Customers can: browse high resolution product images and descriptions, access social media sharing features, check inventory, request items to try-on and scan product for information. Aldo's Connected Store is definitely a bold step towards the future of retail.
185 Greenwich St,
New York City,
Tel: +1 (212) 284 9982