Reggae music and world-class athletes aren't all that Jamaica is known for, and in recent times the Caribbean island's homegrown models have taken over the runways of New York, London, Milan and Paris. Take Tami Williams for example, the 16-year-old Jamaica native who walked in a whopping 42 shows, this past fall/winter 2015 runway season. She, as well as fellow Jamaican top model Kai Newman, plus a slew of other Kingston-based beauties and fashion designers, participated in the most recent edition of Style Week Jamaica.

Amongst the designers who showed their collections, there was a mix between flamboyant menswear, bohemian dresses for her, plus a colourful touch of Afro-Caribbean influences here and there. Leading the pack of menswear designers was Kingston-based designer Dexter Pottinger, who besides his designer duties, also works as a stylist for the likes of Nick Cannon. The designer sent a collection down the runway which mixed comfy sweatpants, with leopard print blazers and biker jackets.

Celebrating Jamaica's lively spirit in an alternative manner, was designer Kevin O'Brian, whose approach to fashion as art, resulted into paint splatter dresses, plus a peplum corset that looked like a collage of various materials, shapes and colours.

The main difference between the style week of Kingston, compared to the fashion weeks in the more established fashion capitals of the West however, is probably the fact that there's a focus not solely on design, but also on entertainment. Not quite a surprise, given that the islanders are known for their love of celebration. Case in point, Style Week's final runway event called Fashion Block. The live fashion event in one of Kingston's busiest streets, gave off some carnival-like vibes thanks to a DJ, flowing drinks, and an energetic crowd. Then again, that's probably the reason its founder calls it “World's iriest fashion week.”