Replay has created a new position and hired a dedicated manager with the aim to focus more thoroughly on the Latin American and Caribbean markets. With this aim in mind they engaged Javier Brandwain.

Brandwain brings with him extensive experience in the fashion sector in Latin America and Caribbean having held executive positions with international brands including Calvin Klein, Givenchy, Nautica, and most recently, Juicy Couture. He will be based in Montevideo, Uruguay, and will be developing the Italian premium denim brand’s presence in Latin America and Caribbean territories through wholesale, retail and travel retail channels.

Matteo Sinigaglia, Group CEO commented: “Having recently signed global sponsorship deals with FC Barcelona and Neymar Jr, we are also focusing on the growth of the Latin American markets and are therefore delighted to have Javier collaborating with us. He will provide us with invaluable insights in relation to these markets which have huge potential for the brand.”

Javier Brandwain added: “I am very excited at the prospect of working with such a dynamic and inspirational label, Replay is very much a consolidated brand with stores all over the world and I hope that my contribution will help Replay become a big player in Latin America as well.”