Replay has just launched Hyperskin, a new jean focused on wellness. The new line combines performance, lightness and 100% natural fibers.

Replay has developed this new bidirectional hyperstretch material ensuring 100% elasticity and shape recovery. The final garment weighs only 200 grams and is 100% made with natural fibers. It will be available in two models for women: a super skinny five-pocket with an extremely adherent fit from the hip down and a snug push-up effect bottom, and a jegging, yoga pant-style model.

For developing this new project Replay joined forces with denim manufacturer Isko. The jeans will be offered in four different washes: a Raw Grey shade which keeps an original raw fabric look, a Blue shade variant achieved with a light bleaching process to obtain an intense mid-blue shade, and a super soft pair in Marble and Dark Black.

Hyperskin will be in stores at the end of October 2015 at stand-alone Replay stores, corners and shop-in-shop stores worldwide, through the brand’s wholesale circuit and via the Replay online shop.

A communication campaign developed by 180 Amsterdam will support the launch of this new jeans line. Supermodel Irina Shayk stars in the campaign.