Replay has just launched its new Replay Hyperflex (#stretchyourlimits) collection. This collection’s main characteristics are 100% elasticity, highly shaping performance and superior comfort. Replay Hyperflex guarantees complete ease of motion, great shape retention and no sagging or deforming even after considerable wear and a luxurious feel.

It is made with a fabric made with core-spun Lycra covered with polyester, while the external layer of cotton is responsible for the jeans’ authentic denim look. The two top fibers protecting the Lycra ensure that the stretch factor is compromised by neither industrial nor domestic washes.

Fits for women include a super skinny five-pocket with push-up bottom, a skinny jean with biker-inspired detailing and a straight leg style. Guys can choose between a skinny low waist five-pocket jean and a slim fit regular waist style with softly tapered leg. The jeans come in three different washes: a very dark tone with rich sheen, a medium tone with pale yellow dirty tinge, and a light tone with quiet brilliance.

In December Replay will also introduce a first color capsule - black and light & dark grey, to be followed by one in February 2015, characterized by a selection of bright hues such as azure, lime green, coral red and white for her, along with red, hunter green, turquoise and white for him.

Replay Hyperflex hits the market in October 2014. The jeans will be available on the wholesale circuit, through the online shop, as well as monobrand Replay stores and shop-in-shops worldwide.

The in-store launch will benefit from an ad-campaign involving experts from the worlds of soccer, dance, fashion and gymnastics, all of whom take part in special tests to see how far they can stretch the limits of the Hyperflex collection. In particular, supermodel Alessandra Ambrosio will show how the collection holds up when subjected to extreme dance steps and contortion moves. Other athletes and personalities involved include FC Barcelona’s Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakitić.