In addition, a total relaunch was carried out. Picking up the 90s trend revival, their denim line Joop Jeans made a comeback and is included as a subdivision of Joop Menswear, presenting styles and colors that are inspired by the main clothing range. For the new season the collection shows a mix of fashion and sportiness featuring the iconic Logo Sweat shirt as well as rough and unwashed denim pants and jackets along with knit and leather pieces and accessories.
All blue everything at Joop
2016 was an important year for Joop. The German brand has returned to their mansion in Hamburg, where it already took its baby steps in the 1980s and introduced its new dark blue colored CI including the logo in the color with the classical Joop lettering in white on it.