American shoe brand Red Wing plans to expand further in Germany and therefore adds two German-speaking associates to its European branch office in Amsterdam. Nicole Eder, key account specialist, and Dominik Hoegger, sales manager, were hired to promote the expansion plans for Germany and to guarantee an ideal customer service.

Over the years, Red Wing Heritage has established itself on the German market with five flagship stores in Berlin, Hamburg, Munich, Cologne and the oldest European store in Frankfurt. Additionally, 120 independent shoe retailers sell the Red Wing Heritage collection.

Gabor Magyar, general manager Europe: “Our brand is placed well on the German market and has high growth potential. (…) I’m sure that Dominik’s knowledge about the local market will be very helpful and that we will establish a deepened relationship with our most important sales partners, while increasing the quality in the B2B service.”