18 months after the arrival of new CEO Patrik Nilsson Gant has announced the appointment of four new team members for management positions. As Nilsson confirmed the appointments should support the brand in becoming a leading sportswear brand across the brand's 70 markets until 2020.

Brian Grevy has been appointed as the new Chief Marketing Officer (CMO), a newly created role that will lead Gant’s Product Creation and Marketing Functions. Grevy comes from Adidas, Germany, and will join Gant in June.

Patrik Söderström
Patrik Söderström


Patrik Söderström will become Global Sales Director. Still working for eyewear company Luxottica, he will assume this new position in May. Both, Brian Grevy and Patrik Söderström will report directly to the CEO, Patrik Nilsson, and will play a strong role in the company’s global management team.

Matthew Wood has been announced new Creative Director. Currently he holds the position as Business Unit Direc­tor for Gant Diamond G, Rugger as well as being the Business Unit Director for Shirts. Wood joined the brand one year ago and has been instrumental in building up the new divisions of Gant Diamond G and Shirts.

Matthew Wood
Matthew Wood


Gunnar Hedendahl will start in April as new Business Unit Director. He joins the brand from the Swedish brand, Oscar Jacobsson, and has previously held roles at Tommy Hilfiger and J. Lindeberg.
Matthew Wood and Gunnar Hedendahl will report to Brian Grevy, CMO.

“We are building an organization that combines art and science and one that puts our consumer at the center of everything we do. By merging product creation and the marketing functions under one leader, the Chief Marketing Officer, we will be more efficient and more focused than our competitors. The industry is going through tremendous change at the moment and we intend to lead it,” Patrik Nilsson stated.

Gunnar Hedendahl
Gunnar Hedendahl


Currently Gant is present in over 70 markets, operating 750 stores and serving 4,000 POS.