In 2003, Aaron Levant launched the Agenda Trade Show as a small, curated offering of only 30 brands. Few predicted that, around 2008, when other, much bigger shows faded from sight, Levant’s Agenda would grow and fly like a skateboarder on the half pipe. But more than skate, surf, snowboard and streetwear, Agenda’s portfolio continues to expand including environmental brands, a women’s section and a dedicated area for emerging labels. With six international shows and over 1,000 brands, Agenda’s Long Beach home is the show’s flagship, providing the most diverse offering. And that was particularly evident last week at the Long Beach Convention Center.

The team at Vans
The team at Vans
From the many lounges to the presence of legends like Stussy and tatted out drummer Travis Barker to pop up shops by little gem Bikini Bird, Agenda covered every taste and style. There were flip flops by Havaianas and caps by Poler; jewelry by Pura Vida and platform footwear by Yru. Fur lined hood filled the racks at Nikita Clothing while Paradise City showed cheetah print tees. Stay Cute displayed watermelon breasted hoodies and knit beenies. And every big deal streetwear brand from Vans to Hurley to RVCA showed face and packed booths.

Following the successful two-day show, Agenda wrapped things up with Agenda Emerge. In its fourth year, Emerge boasted over three hours of conversation with industry leaders, speaking to a sold out crowd of more than 850 attendees. The night featured the likes of Obey artist Shepard Fairey, Hurley founder Ryan Hurley and Mike Ness, the punk rock guitarist for iconic band, Social Distortion. Yet another successful show for Agenda. Now on to New York!