Roxy Jam Biarritz 2010, the unique festival blending surfing, art and music, saw an average attendance of 5,000 people a day frequenting the Côte des Basques from July 10-14. In all, an estimated 25,000 fans converged on the site to follow the ASP Women's Longboard World Championship won by American Cori Schumacher, the expressions sessions, art exhibitions, the Roxy Charity Shop, and various events organized around the theme of recycling.

Roxy Jam organized two major concerts. The first took place in the idyllic setting of Port Vieux and featured a live performance by the very wild Parisian band, La Femme, whose members hail from Biarritz; the Australian musician Micky Green, with his mellifluous pop stylings; and the Plasmatics, who shook the stage on July 10. The free concert attracted 8,000 spectators, according to the City of Biarritz. The following day Micky Green also took to the water in the company of longboard icon Kassia Meador.

Ten thousand spectators also filled up the esplanade Beaurivage, ensuring the success of the grand electro soirée that brought together DJs Sam Red, winner of the JBL European Competition, and Roxy “Next Girl DJ” Estelle Surbranche, editor in chief of Flavor and DJ at the Bar du Ritz, and last but not the least one of the stars of the current electro music scene, DJ Chloé. The Roxy Jam Biarritz ended on Wednesday evening with a Tandem demonstration on the Grand Beach and a fire show.