This spring, women are finally getting what they have been asking Rosasen co-founders Chris Rosaasen and David Kasischke for: their very own women’s Rosasen collection.

“The idea of a woman’s line has been something we have been working on for some time, last season we tested some designs in our flagship store and the sell through was great,” said Chris Rosaasen. “Our concept was to create a collection that draws inspiration from our men’s collection but that also has its own feminine style, identity and direction,” he added.

The new women’s collection will be selective and will blend Rosasen’s lifestyle golf and country club style with a New Age preppy flair for a look that is sophisticated and edgy, yet feminine. Designed by Jillian Houser and Chris Rosaasen, the premier collection will wholesale for $30-$50 and will be offered at high end specialty and department stores.

Trends for spring include spotted and striped western style polos, soft-twill skirts and capris with plaid detailing and knit zip-up jackets, hot shorts and skirts with “golf ball” pouch pockets. Also expect lots of bold colors in unexpected combinations. It is a preppy look with an urban twist that works on the golf course and on the street!