On the heels of a successful collaboration with fast fashion giant H&M, Italian designer Roberto Cavalli has chosen Rock & Roll, the Parisian band, to be the face of the brand’s spring/summer 2008 menswear campaign.

Recently shot in Los Angeles by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin, the campaign features the five-member band, which is best known for its EP “First Class Plane” and its aristo-rock brand of music. Rock & Roll has previously shared bills with top bands ranging from The Editors to the The Buzzcocks.