The street- and sportswear brand Timezone is on a roll. For several months, the label with the red “T” as its logo has been making its way across Europe, sporting an American school bus.

The latter has already been used as a presentation platform in trade shows such as BBB and Jam and doubles as a mobile showroom. More recently it’s been used at summer festivals as a platform for unplugged concerts of artists supported by Timezone.

This fall will see Timezone’s sales agents boarding the bus and making stops at selected retailers. Shoppers can even have their photo taken in trucker outfits sitting behind the steering wheel and in front of a Route 66 backdrop.