Reyn Spooner, the iconic Hawaiian manufacturer of casual, surf-inspired clothing, is launching a new premium collection for next fall.

Although targeted towards a younger, more fashion-forward customer, the collection, debuting at the (capsule) show in New York, pays tribute to the brand’s 54-year old heritage, by dipping into the company’s archives of unique fabrics and prints.

Key items include lightweight, tropical corduroy shirts, an expanded swim collection, and Reyn Spooner’s trademark reverse-print tops and bottoms, all constructed with a modern slim fit and the brand’s renowned attention to detail. Incorporating select materials imported from Japan, the collection also makes use of the vibrant patterns native to Hawaii, scaled and colored to appeal to a top-tier fashion consumer.

Price points range from $75 for swim trunks, $85 for shirts, $95 for shorts and $100 for pants.

Family-owned since it was founded in 1956, Reyn Spooner’s recent purchase by Los Angeles-based Wedbush Capital Properties has spurred a creative resurgence and expansion into new distribution channels outside of Hawaii and Southern California, including high-end specialty retailers. CFDA Award winner and former Nike and Cole Haan creative director Gordon Thompson is overseeing the brand expansion from Honolulu as a creative consultant.

“The addition of this new line is, in reality, a return to form for Reyn Spooner,” said Thompson. “By tapping into the print archive for inspiration and modernizing the fit, fabric, detail and scale of the collection, we have re-infused the clothing with the fun, young spirit the founders brought to the original designs in the 50s, 60s and 70s.”

The signature Reyn Spooner line will still be available under the Reyn’s label for loyal customers.

—Tim Yap