The Italians love a bit of drama, and Replay’s ( new store at South Coast Plaza in Orange County, California, provides just that – earthy, stylish drama with all the promise of a good performance.

Positioned on the trendier Bear Street side of the area, this is Replay’s second US store to open as part of its retail expansion strategy. The brand also operates a longstanding US flagship store in NYC’s SoHo.

The space, with high ceilings and a mix of natural and man-made materials, features Replays unique store merchandising concept of “art povera” which transforms regular items into works of art.

In addition to Replay’s complete collection of casualwear, denim and accessories for men and women, the new store carries Replay’s higher-tier collection We Are Replay, along with its children’s collection, Replay & Sons.