In a project conceived together with Wallpaper Magazine, Reebok has invited five creatives to each produce a piece of work inspired by the Reebok styles ZigTech, EasyTone, RunTone and RealFlex. The collaborating artsists are: Spanish architects A-Cero, French designer Ora Ito, UK film production house Partizan, Italian designer Fabio Novembre and Christoph Behling, the German founder of SolarLab Research & Design. The interpretations made their debut at the Reebok X Wallpaper* Pop-Up Exhibition in London, on July 28, 2011.
A-Cero concept
A-Cero concept