Reebok International Ltd ( has announced two key senior management appointments. Matt O’Toole is named Chief Marketing Officer, and is succeeded as President of Reebok North America by Jim Gabel, currently Senior Vice President of adidas America.

O’Toole’s appointment is effective April 1st while Gabel will join the company in mid-April. Both will report directly to Reebok’s new President and CEO, Uli Becker.

In his new role as CMO, O’Toole will lead Global Marketing, which includes Global Product and Design, Global Brand Marketing, Global Sports Marketing and Global Public Relations. In addition to his CMO responsibilities, Matt will continue to direct the Reebok-CCM Hockey business.

O’Toole has a long and successful track record in the sports industry. Prior to his appointment to President of Reebok North America, he served as President and CEO of Reebok-CCM Hockey (formerly The Hockey Company).

As President, Reebok North America, Gabel, who has more than 15 years of footwear and apparel management experience, will be responsible for all of the region’s brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores. Gabel will be relocating from Mississauga, Canada to Canton, Massachusetts.