Especially designed to meet alpine needs at the foot of Mont Blanc, lifestyle brand Quiksilver has lanced its first mountain Boardriders Club in Chamonix, France.

On 400 sqm, the three-story Chamonix club offers apparel and accessory for men, women and kids in homely atmosphere, created with support of local artists and craftsmen. Apart from being a shop, the Boardriders Club Chamonix arranges ski and snowboard classes and trips, cross country and glacier tours and other events. The store also hosts a library with the collected works of alpinists’ adventures by Editions Guerin.

"The Attic" - Quiksilver Boardriders Club Chamonix women's and youngster's area
"The Attic" - Quiksilver Boardriders Club Chamonix women's and youngster's area

Apart from traditional sales channels, California-based Quiksilver follows a new retail philosophy with its proprietary shop concept of Boardriders Clubs at selected locations. The Boardriders Clubs offer the latest products of the Quiksilver group, including Quiksilver, Roxy, DC, Moskova, Lib Tech, Gnu and others and are designed to serve as a stomping point and chill out area for board sports enthusiasts.