Paul Stanley, co-founder and singer/songwriter of Rock and Roll Hall of Fame band, KISS, will launch his own lifestyle and fashion brand, Paul Stanley: Royals & Rebels. Here, he talks about his attitude towards fashion and style and his aim to also design womenswear at some point. Interview by Melanie Gropler

You designed the band’s costumes. Why did you decide to start a commercial fashion collection?
I have always been excited by finding new ways to express myself creatively, and my successes point to a general affirmation of those outlets. My individual Look, whether more formal or casual, has always been based on a combination of elements rather than mirroring fashion. Fashion makes creating a style possible using various pieces, looks and eras, but on it’s own, fashion is better served on a printed page as art rather than something that looks organic to the individual who might wear it. My hope is to take some of the work out for the consumer by creating pieces that are compatible.

Do you see yourself as a part of your design?
I have no desire to endorse anything that isn’t conceptually mine. The idea is to develop my point of view in a broad range of areas starting with men’s apparel.

What will be the look and the feel of the collection? What’s the heart of it?
Style over fashion. Fashion is momentary. Style is timeless.

You’ll start with men’s fashion. Can you imagine to design women’s wear as well? Women have always loved and commented on what I wear and I have always had a great eye for helping women find ways to project a comfortable look that is sexy without looking contrived or obvious so my answer is a confident “YES."

Kiss is well known for their extraordinary costumes and performances. How important is fashion for you personally?
Clothes don’t make the man but done properly they perhaps allow you to put forward a first impression that is indicative of who you are or in other cases, how you would like to perceived.

What pieces in your wardrobe do you like best and why?
A pair of black Levi’s 511 Jeans fit great and work with almost anything. I love the timeless tailoring of a two button Brioni Suit. I love the shoulders and drape of their Jackets and whether you wear the suit or just the jacket it exudes confidence. I love a lot of what John Varvatos does. His point of view and touchstones are clothes. I wear a lot of his white wing color shirts. It’s one of my "go to’s" and work with anything. Everyone is now making great men’s shoes. I like to wear something a bit colorful and wild with blue jeans but you can’t go wrong with a great black shoe. I also need a pair of trainers or running shoes but for me they have to have black soles and trim to work with everything.

What’s your favorite designer?
Varvatos, Brioni, Christian Lacroix do some nice pieces. Actually there’s loads of great stuff out there. It’s all a matter of what you mix.