UK’s trade show Pure London has announced that it will host a menswear section in August 2015, displaying men’s apparel, footwear and accessories for the next spring/summer 2016 season.

According to the show’s organizers, the decision was made after an extremely positive response from brands and buyers towards the prospect of a menswear addition. Nearly 20% of Pure London’s existing exhibitors are already stocking menswear brands.

Pure London is currently in discussions with British and international menswear brands before the launch, including White Stuff, Asger Juel Larsen, Ontour, Still Good and Rolling People Showroom. Lucy Walsh, commercial director at i2i Events Group –organizer of Pure London-, commented: There is a real gap in the market for a London exhibition to showcase the best of both menswear and womenswear under one roof. We have been asked to do this and are responding enthusiastically to the request. It’s a very exciting time and we already have some great brands lining up for the launch.”