After announcing the introduction of a men’s fashion section for its summer edition (August 2 through 4), the UK trade show Pure London has announced that the menswear launch will be postponed to the February 2016 event. In an official statement, the Pure London organizer i2i Events Group emphasized its commitment to unveiling this section as a growth area for the show while the longer wait will allow a larger launch featuring 60 brands to be prepared.

Pure London is now accepting enquiries from menswear brands and showrooms for next February, where autumn/winter 2016 collections will be showcased.