On the brink of its 33rd seasonal show, which will be held from February 10-12, Pure London has unveiled a new look. London agency BuroCreative has designed a new branding strategy that will be apparent in every aspect of the show, starting with the freshly released logo and revamped web space. Designs will be revised season-to-season, always presenting different colors and images as well as an updated show number.
 
Pure London Event Director Sarah Lawrence said: “Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font.”