Retail chain Pull&Bear will open its first German store in Berlin on Friday, June 7th, 2013. The new store is located in the popular Western Berlin shopping district on Tauentzienstrasse 13 and stretches over two floors. There will be a pre-opening party held in the store on the night of June 6th.

The brand started its presence in Germany in September 2011 with the launch of a local online shop. Together with other flagship stores like the ones on Gran Via in Madrid, Oxford Street in London or Lijnbaan in Rotterdam, the new Berlin store is set to become one of the brand’s most popular branches.

On April 11, Pull&Bear had opened its first Colombian flagship in the city of Bogota. The 1,000sqm store showcases Pull&Bear’s latest interior concept which will also be implemented in the Berlin shop. It hinges on the Californian city of Palm Springs and makes use of materials traditionally associated with DIY or the building trade, such as painted concrete, OSB (oriented strand board) and pinewood. This is combined with recycled doors, popcorn ceilings and the other decorative elements. The formerly visible technical lighting has been replaced with a myriad of decorative lamps that will create a new and exciting atmosphere.

The store concept also intends to provide a space where the shopping experience can be shared in social networks thanks to state-of-the-art technologies Pull&Bear has incorporated into its new point of sale.

Pull&Bear is the Inditex Group’s retail chain for young fashion. It was launched in 1991 and today operates in 62 markets with a network of over 800 stores.
The Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) is one of the world’s largest retail groups, with over 6,000 stores in 86 markets on all five continents.