“We wanted to expand our collection to pants. But in a way close to our business: with stretch, in soft and urban attitude.” Mathieu Vial, General Manger of Pull-in explains how the cooperation with denim manufacturer Isko started. The underwear specialist from France had already launched a denim pant four years ago, but wasn’t satisfied. After some research they contacted Isko for their “Future Face” denim technology. This denim patented by Isko is an advanced shuttle woven denim, which looks circular knit and lends jeans a soft feeling and maximum flexibility of 360 degrees movement.

Mathieu Vial (Pull-in), Tilmann Wröbel (Monsieur-T), Angelina Rauber (Isko), Pariya Tari (Isko)
Mathieu Vial (Pull-in), Tilmann Wröbel (Monsieur-T), Angelina Rauber (Isko), Pariya Tari (Isko)
For about two and a half years, Isko and Pull-in worked on this cooperation called Dening, a combination of the words “Denim” and “Jogging”. For the design the duo contacted denim specialist Tilmann Wröbel, who integrated the elastic waistband with the logo into the pants.  It is attached well visible and serves as a trousers waistband. This element gives the five-pocket an urban and sporty look.

The collection contains five models for men in four colors, and one model for women. It retails at 100 Euros. The Dening pants will be sold in the 25 self-owned shops of Pull-in and in about 200 point of sales of the brand in France. The sale is scheduled for end of February/March.

Pullin x Isko
Pullin x Isko
Pull-in was founded 15 years ago by Emmanuel Lohéac. The engineer and fashion passionate founded the brand to shake up the codes of the conservative lingerie industry. The funny and colorful underwear, mainly for men, is sold in 600 points-of-sale in Europe and 320 points-of-sale in France. Pull-in runs 25 own flagships in France. The underwear is produced in Lyon (France) and Portugal.

Isko is a company of the Turkish SANKO holding and worldwide manufacturer of denim with its own research department of specialists and scientists. The woven denim technology Isko Future Face was first used exclusively by Diesel for the Jogg Jeans. After the end of the exclusivity, Future Face is now, besides Diesel, utilized by a selected number of brands, among which Pull-in.