US label Public School has been awarded with the first men’s International Woolmark Prize (IWP) at a ceremony that took place in the Somerset House, within the current edition of London Collections: Men (LC:M). ‘It feels unbelievable to win the prize. We are the first US winners in the competition so we are really proud and it's incredibly meaningful to us,’ said Dao-Yi and Maxwell Osborne, designers behind the Public School brand.

Public School introduced Merino wool in a very sporty collection that featured a turtle-necked longline sweater, slim-fit jumper with an under-the-waist cut and loose Bermuda shorts, among others. Colorwise, the collection only employs different hues of black and grey.

British designer Paul Smith, part of the international jury that rewarded the label: ‘What was savvy about Public School was their skill with manufacturing and commerciality.’

Apart from the international publicity, the winners of the IWP will receive a cash prize of 100,000 AUD and the opportunity to be stocked at most important retailers around the globe including Harvey Nichols, Saks Fifth Avenue, 10 Corso Como, Joyce, Isetan Mitsukoshi, David Jones and The collection will be available at partner retailers from August 2015.

Other brands that participated in the men’s final in London were Sise (Japan), Asger Juel Larsen (Denmark), Strateas.Carlucci (Australia) and The Emperor 1688 (United Arab Emirates).