Seems like Nike is finally executing its influence on the Converse brand (which it acquired back in 2003) not only in terms of management, but also product design: Converse has revealed what it calls “the first of a series of updates to some of the brand’s most iconic sneakers”, the Converse All Star Modern. The new silhouette is based on the Converse 1920 All Star basketball sneaker but offers far more technical features than its simple canvas ancestor: a circular knit upper, a contoured full-length Phylon outsole, a TPU-fused overlad toecap, a neoprene split tongue and lining and Nike’s breathable and supportive Hyperfuse material.
The “Nikefication” of Converse icons started last year when the brand launched the Chuck Taylor II – a visual copy of the original but with a comfort-pushing Nike Lunarlon sole - after not touching the classic silhouette for decades.
“The Converse All Star Modern is a perfect fusion of our sport heritage with modern design. With this collection, Converse is delivering a comfortable, lightweight product that’s new, exciting and modern, but still feels very Converse”, said Bryan Cioffi, vice president/creative director of Converse Global Footwear.
To introduce the collection, Converse is dropping a limited-edition Converse All Star Modern HTM sneaker today, designed by HTM, the creative team consisting of Japanese design legend Hiroshi Fujiwara, Nike’s footwear design weapon Tinker Hatfield and CEO Mark Parker. Their take on the shoe features a goat leather upper, debossed All Star ankle patch and HTM logo on the heel pull tab and marks the first time the HTM team has designed footwear outside of the Nike brand.
A week later (June 16), the regular Converse All Star Modern range including a low ($130 USD) and high top ($140 USD) version and five colorways will be available at Converse retail stores and selected pinnacle retailers.