Prince Tees, the cotton-cashmere T-shirt and top collection born from a collaboration between Prince Emanuele Filiberto of Savoy and entrepreneur Enzo Fusco, has launched its international distribution network.

They recently started selling in France, in Paris’ concept store Colette, as well as in the UK, Spain, Germany, Switzerland and Montecarlo through about 30 stores. In addition, they are also planning to expand to Japan very soon.

Among novelties that they will be launching for upcoming seasons are some new products such as, for instance, cotton-cashmere shorts and 100% cashmere tops, which will be sold at a maximum retail price of €90.

For s/s 2016 they are offering overdyed vintage effect printed tops. “We have stopped offering tops carrying huge prints. We prefer clean image T-shirts and tops,” commented Prince Emanuele Filiberto. “Elegance is discretion to me. I prefer young image tops characterised by irregular color surfaces and laser cut edges. And I like to constantly overlook how our collection is progressing. For this about every two months I meet with Fusco, work with him, take decision together and check how our T-shirts are produced. I like learning a new job that truly fascinates me.”