Primaloft Inc., a specialized manufacturer of high-performance insulations and fabrics, has recently opened its new Asian headquarter. The new office, a wholly-owned subsidiary of Primaloft, is located in Xiamen, China and includes customer service, a technical support department as well as a quality control lab. Boris Lu, an experienced manager in supply chain operations, will manage the office as operations manager Asia.

Boris Lu, operations manager Asia
Boris Lu, operations manager Asia
Located between the important key destinations of Hong Kong and Shanghai, Xiamen offers excellent transport links, including air, sea and rail. Furthermore the textile sector is well established, among other industries in this city.

“The opening of our first wholly-owned subsidiary in Asia is an exciting development for us as we look at our international growth plans,” said Mike Joyce, president and chief executive officer, Primaloft. “Many of our valued brand partners and manufacturers are based here, so we need to further build our on-the-ground representation in Asia to do business in real-time and in the local languages. This will allow us to be most efficient and continue to satisfy our customers. Boris is an excellent addition to our team and we’re looking forward to working with him to expand not only the Primaloft® brand, but also our physical presence in this important region.”

Boris Lu, operations manager Asia
Boris Lu, operations manager Asia