Hong-Kong based trade show The Hub (12-13 March) has unveiled some of the activities that will take place at the D2 venue in the Lai Chi Kok neighborhood within the two day event.

Serving as a springboard for brands and designers looking to expand into the Asia-Pacific market, the platform features menswear-, womenswear-, footwear- and accessories labels. Some of the names exhibiting this time are Cheap Monday, 5Preview, Barbour, Supermarket –Swedish eyewear brand- and Gola Classics, among others. Notable new exhibitors include Local People Denim, a line from Australia focusing on Japanese denim, Grayers from USA, a contemporary menswear line, currently stocked at the best gents stores in America. Moses, a new slipper/sandal concept and Esperos, the hot bag brand of the moment.

For this 4th edition and for those interested, The Hub offers to reserve a half-hour consultation session with trend forecaster Ingrid Andic –formerly at WGSN-, who could enlighten fair visitors about topics like omni-channel marketing, beacons, constant mobile connectivity and their impact on the future of luxury and fashion retail globally.

Another novelty of the upcoming event is the presentation of a pop-up booth created by young professionals in fashion, fashion marketing and management, and visual effects of the Savannah College of Art and Design (SCAD) Hong Kong. The booth will feature a collection of garments and concepts for accessories in digital renderings and 3D-printed models.

Two different exhibition configurations available: first, the invitation package stands, conceived for more established brands and available in four sizes: 6, 9, 12 and 15 sqm. Finally, the greenhouse package stands that are introduced for up-and-coming brands ready to step into the Asia market.
Once business duties end, The Hub will throw a rooftop party at the fair’s location from 6pm on March 12 together with Swedish eyewear brand Dienastie. Music, drinks and food will be provided and you can already register online.