The Moroccan sourcing show “Maroc in Mode” will open its doors once again for two days (October 19+20), starting tomorrow. For the second time, the show finds its home in Marrakesh’s Circuit International Automobile Moulay El Hassan, home of the World Touring Car Championships (WTCC), which will be turned into a business center especially for the fair.
The show will host around 130 exhibitors (more than 33% of which are new entries) on ca. 1,700 square meters (a growth of +15% in size). These are mainly of Moroccan origin, but also from Tunisia, Turkey, Egypt, France, Belgium, Portugal and even China. For the first time, also full-garment suppliers from the Southern Mediterranean Area (Tunisia and Egypt) will present their collections at Maroc in Mode.
The fairground will be structured by clothing categories such as denim, knitwear, functional clothing, sports and casualwear.
In the denim area, the full production chain from yarn making to printing/dying up to finishing will be showcased by companies such as Crossing, Active Line, Modaland, Fourtex, Blue Fingers, New Wash, Lavasser, Aryans, Platform & Design or Nogetex. Many of these are specialized on the environmentally friendly ozone dying and produce denim for well-known brands such as Zara, Desigual, Esprit, Gas, Jean Paul Gaultier or The Kooples.
Next to more sustainable production processes, there will be a focus on fast fashion. Many of the Moroccan exhibitors including Vita Couture, YKK, QST, Mode Studio, Fes, Somitex, Blue Bird, Cotex, Filmod or Smart Set have specialized in this field.
Maroc in Mode is organized by the Moroccan textile union AMITH, which constantly uses its marketing efforts to push the export of Moroccan textile producers. During the show days, AMITH will offer seminars for both visitors and exhibitors and match-make producers with relevant customers. The union expects about 800 local and international visitors.