With a visual communication campaign inspired by the Mediterranean landscape, Who’s Next and Premiere Classe are warming up the engines for its next edition, taking place from Friday, September 2, until Monday, September 5 at the Parisian Porte de Versailles. In tune with the summery campaign, both trade fairs welcome 2 accessories designers and 7 ready-to-wear designers selected to showcase their collections by the Maison Méditerranéenne des Métiers de la Mode (MMMM). You can check the name list here.

Continuing the efforts of previous seasons to help professionals decode the new seasonal trends, Who’s Next has partnered with the Martine Leherpeur Conseil office for the spring/summer’17 trends forum. The living space installed at the show premises will talk about fashion blurring the lines between religious, cultural, musical and urban codes, while also highlighting the increasing merge of masculine and feminine codes for the sake of an ambiguous style for both genders.

Designers selected to participate at the (Re)create project will showcase their final collections made out of reworked recycled garments at the show, too. The initiative aims to raise awareness for the benefits of the upcycling design method, in tune with the eco-conscious movement that is gaining foothold in fashion.

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The (Re)create project: Making ‘it’ pieces out of vintage clothes

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The third edition of The Future of Fashion Program –organized in cooperation with Not Just A Label– will start with the 30 selected emerging designers showcasing their collections during this edition. The new talents will be judged on their creativity and business capacity to market in the fashion industry, following a selection process which will take the most deserving designers through to 2 more seasons with 3 final winners presented in September 2017.

Who’s Next will continue its distribution in five areas of creation: Fame (200 brands); Private (200 brands); Urban (65 brands); Trendy (65 brands) and Studio (170 brands). Premiere Classe will host 900 brands from the jewelry, footwear and leather goods’ segments. Among the newcomers, there are names like Britt Sisseck, Caffe Swimwear, Como un Pez en el Agua and Cortana, to name a few. 

Eventually, the show has curated a selection of Indian brands that merge artisanal tradition and modern aesthetics to come up with a unique language infused with cultural references.



Premiere Classe –introducing Brazilian talents

900 brands and designers of jewelry, shoes, leather goods as well as other types of accessories will gather again at Premiere Classe (Hall 4 at Porte de Versailles). This edition, the fair has teamed up with The Brazilian Association of Fashion Designers (ABEST) and the Brazilian Agency for Export and Investment Promotion (Apex-Brasil) to bring a selection of thirteen shoe and bag designers to the show. The so-called Bags by Brasil Project welcomes the following names: Agra, Denise Gerassi, La Spezia, Lucchetto, Aramez, Elisa Atheniense, Lia Marchese, Luciano Pinheir, Confraria, Ciao Mao, Caleidoscopio, Masque and Veja.

Taking place in Paris, alongside the Who’s Next & Premiere Classe trade show, From by Premiere Classe will showcase the latest trends in sourcing, with a focus on made-in-India products.

Veja spring/summer'16 – one of the participating shoe brands at the Bags by Brasil Project.
© Veja
Veja spring/summer'16 – one of the participating shoe brands at the Bags by Brasil Project.