Fashion tradeshow Premium Exhibitions has announced its expansion for the upcoming edition, which will take place in Berlin from the 19th till 21st January 2015. With an increase of 17% the area now measures 27,000 sqm with approximately 1,800 collections. The new hall 8 will be completed by the end of September and will host pre- and main collections from about 30 luxury brands like Antonia Zander, Liven, Sass and Bide, Gabriele Frantzen, Costume National, Talbot Runhof, Odeeh, Augustin Teboul, Cedric Charlier, Utzon, MSGM and Issa London.
“With the expansion Premium meets the needs of the industry. We are constantly observing and analyzing the market and we are in constant dialogue with brands and retailers. We are very conscious of our role as a market place. That is the reason why we are curating the brand portfolio every season and we take great care that the right partners get together at Premium,” stated Anita Tillman, CEO of Premium Exhibitions.
In addition Premium will also use the former Seek area Kühlhaus where international brands like Gas, Dstrezzed, Elvine, Le Temps des Cérises, Japan Rags, Marc O’Polo Pure, Minimum, Minus, Oakwood, Rich&Royal, Turnover, Fornarina, Meltin’ Pot and Kocca can present their shop concepts. The Kühlhaus location offers 2,000 sqm on five different levels.
The upper and progressive streetwear tradeshow Seek (also 19th till 21st January) will move to the location Arena next to the Spree river. The mainly menswear dominated tradeshow will be supplemented by womenswear, shoes and accessories collections as well as lifestyle and tech gadgets.