Just in time for the start of the trade show, Premium Exhibition introduces the new features of the updated Premium app.

The app enables the user to get a quick overview of the fair and the halls and provides information on the attending brands as well as navigates the visitors quickly through the various halls. This way, buyers can use their time more efficiently and settle their orders 40 percent faster than normal. Through an algorithm, created based on the basic information of the attending brands, the Premium app offers the possibility to create a suitable list of newcomer brands for each individual user, based on the preferences of the user’s profile.

Other features include a personal daily report and a city guide with an overview of the best shops, restaurants, clubs and hotels.

For the upcoming edition, Premium has teamed up with dating service app Tinder to make the exhibition not only a business but also a social event. Visitors click on the “Find your fashion date” button or just log into the app and set the radius on two kilometers to find their potential fashion date.