Mia Abadi and Melanie Bauer, managers of the PR-fashion company Prag Agency, have opened their first flagship store in Berlin (Friedrichstr. 40). This way, the Prag Agency takes its fashion concept one step ahead: The expansion of the labels from the PR - and Sales business into the retail world.

The retail space comprehends an 80 square-meters surface with a room-high glass façade and séparés used as changing rooms. Created under the leadership of architect Amir Abadi (Prag Agency architecture’s unit), the room was conceived in the style of a white cube gallery. The Prag store will sell labels such as Avelon, Christian Wijnants, Ina Beissner Jewelry, Iphoria, Kaviar Gauche, Lala Berlin, Lika Mimika, Lunettes Rika. Primarily, the store’s selection addresses women, but a small exclusive men’s selection will be offered.

In addition to its merchandize activities, the Prag store will host special fashion- and art events coinciding with Berlin’s Fashion Week or the Gallery Weekend.

Inside of the shop, which is already opened to the public
Inside of the shop, which is already opened to the public