By Maria Cristina Pavarini

Italian bag line Pop Bag By J&C has just opened its first flagship store in Florence, in the central shopping street Via Calimala 23r.

Fluo color decors and walls, geometric Plexiglas displays, RGB LED lighting systems, constantly changing colors and a fun pop atmosphere characterize this 70-sq.meter shop. This cute and lively image store offers only one bag model in a wide selection of materials, colors and decors. Also on offer are various single components (front, back, handles and inner bag) that can be bought separately and mixed in order to create 500 different variants of the Pop Bag style.

Pop Bag By J&C has just opened its first flagship store in Florence
Pop Bag By J&C has just opened its first flagship store in Florence


This model and brand concept was born in April 2015 and patented in July 2015 after an idea of Sara Lin, Chinese entrepreneur who has lived in Italy since her childhood and manages her own bag company J&C in Florence and Sesto Fiorentino.

The project debuted as an exclusive limited edition in December 2015 at La Rinascente- inside the Annex younger section, and officially in January 2016 before Pitti Uomo within Luisa Via Roma’s event Firenze4Ever. For the occasion they launched a special transparent plastic edition bag celebrating Florence and a mini-size limited edition version covered with Swarovski crystals sold at over €1,000 a retail. Apart from special edition models, prices of these bags range from €29.90 (for the “Mini” size version), and €85 to €200 for regular size versions, according to materials and sizes, up to €800 for a python leather version.

Sara Lin, Chinese entrepreneur
Sara Lin, Chinese entrepreneur


Today the brand is sold through 200 stores all over Italy including shops selling leather goods, apparel and sneakers, as well as through the brand’s e-commerce website. They will also be sold through major European department stores in China and Asia.

J&C is a specialized Made in Italy manufacturer of bags and leather goods. It also owns, produces and distributes J&C Jackyceline, a woman’s line of bags.

Pop Bag By J&C has just opened its first flagship store in Florence
Pop Bag By J&C has just opened its first flagship store in Florence