Pitti Uomo is ready to showcase the newest menswear trends for f/w 2016-17. The title theme of this edition is “Pitti Generation(s)”, which highlights the co-existence of different generations in today’s fashions and styles and how consumers’ attitude is influenced by much more than biological age. The show, taking place from 12 to 15 January, 2016, in Florence’s Fortezza Da Basso, will bring together more than 1,200 exhibitors and about 35,000 visitors out of whose 24,000 are expected to be buyers.
Many events in the Fortezza and outside of it will also make these four days a not-to-be-missed occasion for learning about the newest trends of the season from top menswear and sportswear collections, meeting key Italian and global fashion insiders.

KEY TRENDS
Greater functionality, top quality materials and great craftsmanship dominate the scene together with color touches lighting up the darkness of winter.

Parajumpers
Parajumpers
Hyped functionality meets Eco-friendliness

Outer jackets are betting on hyped functionality with refined touches and Eco-sensitivity. Tatras offers jackets made with special jacquard nylon fabrics. Blauer launches a series of new jackets that are self-warming. Parajumpers offers multistrata jackets in polyester satin, added with detachable padded nylon inner strata. Woolrich launches its Arctic Parka No Fur, a jacket whose hood has been completely redesigned. It is high collared and carries an innovative double closure guaranteeing protection from the cold that can be worn by any commuter. Therefore it is perfect for both life in the city and outdoors.

Nobis AW 16
Nobis AW 16
Technowool is cool

Wool is a protagonist at Pitti and knitwear dominates modern menswear. Nobis, the Canadian outdoor jacket brand launches a series of garments made with highly functional, cold and weatherproof technical jersey. Diktat, a newcomer for the show and 100% made in Italy brand, presents its most innovative new knitwear tops and blazers. Havana & Co plays with multicolor knitwear strip bombers. Omogene launches new mohair knitted tops whose colors appear as if melted on the surface of the garment. Pringle of Scotland launches its collaboration with eclectic designer Nick Wooster and offers items employing tartan fabrics and Made in Scotland broken yarns for very special effect pieces. Schneiders launches its Soft Loden coat employing very warm anti-pilling high-tech wools.
Woolrich Artic Parka No Fur
Woolrich Artic Parka No Fur

Pajamas are cool
Cool, relaxed though luxurious is the new loungewear as presented by Oliver Spencer’s soft jackets and trousers. Prince Tee’s, the collection born from a collaboration between Enzo Fusco and Prince Emanuele Filiberto, launches Sweet Dreams Brand Prince Tees, a line of luxury cotton-cashmere pajamas to be worn at home and in relaxed contexts. Berwich also reinvents trousers employing striped silks and microdesign variants in bright materials.


Outdoor meets fashion
Outdoor apparel is another protagonist of this edition. Colmar is launching its “Future generation” collaboration with designer Cristian Pellizzari and Comeforbreakfast who stunningly interpreted materials like down and neoprene, and wool coats doubled with jersey and matt glued matelassé jackets.

Footwear by Pantone
Footwear by Pantone
Handmakers play it cool

The show is hosting the new section Make presenting some of the best and coolest craftsmanship examples in menswear mixing different product categories such as leather items, accessories, footwear and bespoke menswear. Among most interesting brands on show in this section are IMjiT35020 Manufactus, a 100% made in Italy denim brand whose products emphasize the handmade component in terms of finishing and details made with very heavy natural indigo denims weighing up to 16 oz.


KEY EVENTS
Many events will take place for this season’s kick-off trade show.

North Sails
North Sails
Tuesday 12 January 2016

Nobis is celebrating its 10th Anniversary Collection for fall 2016 with a cocktail, at Limonaia di Villa Vittoria, Piazza Adua 1, h.16:00-20:00

Prince Tees launches Sweet Dreams Brand Prince Tees, at Area Monumentale, Sala delle Colonne, h.16:30-19:30

North Sails presents its new fall 2016 collection “Engineered to Challenge”, at Gerard Loft, Via dei Pecori 36 r, Firenze, h. 18:00

Roy Roger's launches a new capsule collection at their Roy Roger’s flagship store , Via Calimala 27, h. 18:00-20:00

Colmar presents The Future Generation, a capsule collection in collaboration with Christian Pellizzari and Comeforbreakfast. at
Teatro Opera di Firenze, Via Vittorio Gui 1, h. 18:30-22:00

Which Is Your Generation? Event to be held at Giardino di Palazzo Corsini, Via della Scala 115, Firenze, h. 19:30-21:30


Wednesday 13 January 2016

The day opens with the new The Sartorialist for Roy Roger's capsule collection to be unveiled by Roy Roger’s Guido Biondi and Scott Schuman at Fortezza’s Area Monumentale, Primo Piano, Sala Riunioni, h. 8:30

The Menswear final fashion show of The International Woolmark Prize takes place at Villa Favard, Via Curtatone 1, h.17:00

Gas
Gas
Menswear Guest Designer Juun.J fashion show goes live at Stazione Leopolda , Viale Fratelli Rosselli 5, h. 19:00

The Mason's fashion show will take place at Four Seasons Hotel, Borgo Pinti 99, h.15:30-18:30

Tommy Hilfiger launches its new s/s 2016 ad campaign at the Tommy Hilfiger, store, Piazza degli Antinori 3d, h.18:00-21:00

Thursday 14 January 2016

Generation Africa fashion show happens at Dogana, Via Valfonda 25, h. 14:00

Womenswear Guest Designer Marco De Vincenzo showcases his
fashion installation at Teatro Niccolini, Via Ricasoli 3-5, h.17:00-19:00

The Special Project Fondazione Pitti Discovery Art Comes First is taking place at Dogana, Via Valfonda 25,h. 17:30.

The Designer Project Adidas Originals By White Mountaineering debuts at Stazione Leopolda, Viale Fratelli Rosselli 5, h. 19:00.