Pitti and Fiera Milano have come up with a new show called Super that will take place in Milan from February 23-35, 2013. The event will present Italian and international women's accessories and pret-à-porter collections as well as brands from upcoming designers. Rafafello Napoleone, CEO of Pitti Immagine, and Enrico Pazzali, CEO of Fiera Milano, commented: “The new show aims to once again make Milan the place to be for international fashion events.”

The first edition of the show will take place at the same time as the fall/winter 2013 Milan Fashion Week at the historical City Life Pavilion 3 in Piazza VI Febbraio, which once hosted many fashion trade shows and fashion catwalk shows. The Touch/Neozone and Cloudnine salons that were previously held in the Zona Tortona area and organized by Pitti Immagine and MiPap will now merge into the new Super initiative.