The first days of Pitti Uomo, which kicked off on 16 June in Florence, were positive and full of energy.

Although Tuesday 16 had already been a busy show day, on Wednesday 17, even more visitors were counted, filling the halls and corridors with a lively and crowded atmosphere. Exhibitors were also highly satisfied about the attendance.

A significant presence of international visitors was also sensed. By visiting the second edition of Born In the USA, the show presenting US brands organized together with Liberty fairs, their 24 exhibitors noticed that about 40 percent of their visitors were foreigners, most of them from upmarket stores. Among new exhibitors there were grooming brands, such as Ernest Supplies and Blind Barber, as well as the highly appreciated new entry The Hill Side.

Much innovation was poured into new s/s 2016 collections. Many companies offered multi season high-tech products. For instance, Woolrich presented a selection of parkas without inner lining, made by employing high protection fibers and added Gore-Tex membranes. Blauer offered a selection of lightweight down jackets and Schneiders launched a special loden coat employing sweatshirt material.

A strong return of motobiking trend reinvented for the down jacket and outer apparel segment was also presented by various brands. Colmar, for instance, opted for some lightweight down jackets built as motobike leather pieces with asymmetric zippers in total black, in addition to ever present colorful down jackets that were presented by almost every brand for this season. Bomboogie reinvented and transformed the leather perfecto pattern into lightweight spring jackets made with a series of material mixes.

Other companies, traditionally identified with the menswear segment, debuted in women’s apparel. North Sails, newly acquired and revamped, presented a totally repositioned upmarket collection and launched a new fashion-minded woman’s line. Baracuta, mostly identified with men’s outer jackets, launched a complete new selection of about 20 jackets characterized by more feminine fits and a careful study of material such as super soft, lightweight stretch leather and suede in addition to a selection of new pastel hues.

More innovation came from new patterns and new surface effects. Spiewak launched a series of bombers made with jacquard camouflage patterns. Roy Rogers launched some surf shorts characterized by digital print reproductions of appreciated photographers and Balinese prints on shorts and sneakers.

Customizeable sneakers by Richkids
Customizeable sneakers by Richkids
Great attention was also devoted to eco-minded jeans as presented, for instance, by Compagnia del Denim’s upmarket brand Memory’s. They launched a capsule collection in collaboration with chef Bruno Barbieri made with ecofibers such as hemp, cotton, linen and other natural fibers, all dyed with spices and other hues of natural origin.

Among the newest accessories lines the coolest ones were Richkids, a line of bracelets and sneakers covered with Velcro that can be personalized with detachable letters, logos and elements. Also cool were sneakers by Wize & Hope that carry LED light elements all around their soles.