According to results collected yesterday at mid-day (the third day of its 87th edition) Pitti Uomo is expected to register a record number of visitors (if results remain constant). The show expects to register about 24,000 buyers’ visits, +18% more than a year ago. So far, the show has registered +20% Italian buyers and +13% international buyers.

"Conditions seem fantastic and not only in weather terms,” commented Raffaello Napoleone, CEO, Pitti Immagine. “This edition’s results are encouraging and represent a great season’s kickoff that brings great optimism and trust with it. The growth we are registering not only refers to foreign buyers but also from our country, which also makes us feel relieved. Plus another record figure was already hit at the start of the show when we registered almost 1,200 exhibitors, also including companies from Pitti W, our woman’s focused pavillion.”

According to first results on foreign visitors, Japan is the top visiting country (+5%), followed by Germany (+20%). A double digit growth is registered from almost all European countries (UK, The Netherlands, Greece and Spain).
The last few seasons France has become the first market for Italian menswear and is expected to register up to +30% visits. Additional increases of 30-40% were registered from all Northern European countries (Sweden, Denmark, Norway and Finland). Such results, if added to those from the German market, clearly express how a specific geopolitical area always considers Pitti Uomo as a reference point.

Considering extra-European countries, China registered +30%, the US about + 6%, an increase that is even more significant since such visitors represent top quality buyers from department stores and important retail groups. Top performance was also registered throughout all Middle East, Canada, Mexico, India, South Africa, Singapore, Taiwan and Thailand. The only decreases - though already expected but not as high as expected – were registered from buyers from Russia (-25%) and Ukraine (-20%).