Changes at Burton’s design team: after 20 years longtime chief creative officer Greg Dacyshyn left the brand to start his own creative agency “Camp High”. The agency will still set the creative direction for Burton product and marketing together with the brand’s founder and Chairman Jake Burton and the in-house team, but also allows Dacyshyn to assume new clients.
In house at Burton, VP of Global Product, Chris Cunningham, will continue to lead all product categories in both softgoods and hardgoods, and chief marketing officer Anne-Marie Dacyshyn will continue to oversee all facets of Global Marketing.
He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market.
During his time at Burton Dacyshyn forged partnerships in fashion, arts, entertainment and sports, including recent collaborations with Danner Boots, Led Zeppelin, Neighborhood Japan, Muhammad Ali, Playboy and ongoing collections with Gwen Stefani’s L.A.M.B. label, as well as past projects with Paul Smith, Hiroshi Fujiwara, AMG/Mercedes, C.F. Martin & Co. and the Andy Warhol Foundation.
Jake Burton, founder and chairman of Burton Snowboards commented: “Greg has been with me and Burton for over 20 years. In that time, he worked his way up from an entry-level position to Chief Creative Officer. He ultimately assumed responsibility for the look and feel of every product and marketing piece in our line. He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market. Under this new structure, Greg will continue to have the impact that he has had in the past while giving our VP of Product, Chris Cunningham, and our chief marketing officer, Anne-Marie Dacyshyn, the opportunity to execute and assume direct and complete responsibility for our product and marketing.”