By the end of August, Pepe Jeans London is going to open its very first Custom Studio concept in Germany, where customers are able to personalize their denims with the assistance of an expert. The customization service will kick-off in the Pepe Jeans store in Berlin Mitte (Neue Schönhauser Str. 2) in form of a small atelier, after being rolled out in selected retail spots in countries like Italy, Spain, Amsterdam or Mexico.

First, consumers have to pick a laser print from the catalogue to be featured on the denim. Then the process continues with the fastenings’ pick –buttons, rivets or tacks- and the brush of the garment. Eventually, users can choose the colors of the print. Besides, ripping- and rimming treatments are also available.

Customizable pieces are everything from jeans to denim shirts, jackets, vests and dungarees.

Custom Studio allows consumers to personalize their denim garments
Custom Studio allows consumers to personalize their denim garments


Customizable pieces are everything from jeans to denim shirts, jackets, vests and dungarees
Customizable pieces are everything from jeans to denim shirts, jackets, vests and dungarees