It’s all about customization. On 25 November, 2016, British fashion label Pepe Jeans London celebrated the opening of their in-store Custom Studio, a part of the brands’ new concept-store-initiative, in Berlin-Mitte. There, Pepe Jeans offers customers the opportunity to individually alter their denim with pre-made motives, studs and colors.

To do so, Pepe jeans uses laser print technology to apply the motive on the fabric. With special tools customers can also give their jeans a vintage look, guaranteeing the customers a unique piece.

Product display at the Pepe Jeans store in Berlin
Product display at the Pepe Jeans store in Berlin
Laser printer to customize the garments
Laser printer to customize the garments
Options of customization
Options of customization
Finished customized garments
Finished customized garments