Pepe Jeans London has launched a collection of three limited edition watches in collaboration with Swiss company Luminox, which was founded in 1989 with the intention of bringing advanced watch technology to the sporting sector as well as to international military and police divisions. The new models were made for the fall/winter 2012/2013 season and are available in select stores in France, Germany, the Netherlands, Portugal, Italy, the UK and Spain.

The Luminox for Pepe Jeans London watch line is 100% made in Switzerland and employs carbon fiber and sapphire crystals that make the inner mechanism completely visible. Each model comes in a limited edition of 100 exemplars and is guaranteed to last 25 years while being 20 atm water resistant and constantly luminescent, regardless of surrounding conditions.