For s/s 2015, the Italian sportswear and sailing-wear brand Paul&Shark will launch two new product collections at Pitti Uomo – Smart Casual and Active.

The sports brand is 100% manufactured in Italy and owned by Dama Spa through own subsidiaries. It originates from a knitwear specialist founded by the Dini family near Varese (in Northern Italy) in 1957, and is still 100% managed and owned by its third generation, managed by president and 50-year-old owner Andrea Dini.

The company has registered sales for €170 million in 2013 and expects stable revenues for 2014. At present, it operates in five main markets: Italy, Russia, Germany, Spain and China – all accounting for about 15% of sales. The brand also plans to expand to the Japanese market through their new “Smart Casual”, a clean and minimalistic non-logo collection all made from high-tech and innovative top quality materials.

Another introduction will be their new Active 10-piece collection, made with high-tech functional and water-repellent materials, including polos, T-shirts and bathing suits.
The new lines will add to their main sportswear collection (including about 1,000 pieces), their Luxury one (launched in 2009, offering about 30 items, all made with noble and very expensive fibers) and a complementary women’s collection of about 250 pieces.

“We are always focused on launching some new project or refreshing our offer,” commented Andrea Dini. “We thought that we missed an in-between selection.” Therefore, the new collections will be sold at similar prices as their main sportswear collection (€150-€250 for a shirt and at €300-€800 for a jacket).

Paul&Shark is constantly including new product categories. For instance, in 2012 they launched their Red Rivet jeans line, which is made from top quality Italian denims, all completely manufactured and finished in Italy. It offers 15 five-pocket models in different washes and treatments.

Paul&Shark jacket
Paul&Shark jacket


At present, Paul&Shark is selling through 250 monobrand stores and about 1,500 multibrand ones worldwide. Like every year, they expect to open about 20 new monobrand stores. Among recent openings there are Istanbul and Moscow, where they will soon open their third Russian store. Other openings focused on their domestic market. They recently opened in Forte dei Marmi, Ischia, Porto Cervo, Capri and Taormina and further restyled their flagship store in Florence. In November 2014, they will also open a 1,000 sq.meter showroom in Milan, in Via Ciovassino 3.

Another important retail channel through which the company is constantly increasing is travel retail, which accounts for about 15% of their revenues. They are involved in opening stores at the world’s major hubs and fight destinations.