Shanghai Fashion Week meets Scandinavian design aesthetic. Back in April, Danish trade show CIFF joined forces with DFO, a fashion management and market development group that organizes the largest private showroom event in China. The biannual during Shanghai Fashion week has become one of the most sought after buying events in China.
CIFF took part in the AW 16/17 event with a selection of four Scandinavian brands: Birgitte Herskind, Twist & Tango, Modström and Beck Söndergaard. The collaboration provided an opportunity for Chinese buyers and press to learn about Scandinavian aesthetics and quality, and for the participating brands to gain understanding of the needs and expectations of the Chinese market.
Due to the success of the event, DFO and CIFF will continue their collaboration for the coming seasons, thereby further promoting Scandinavian fashion and design in China.