Due to the large demand for the upcoming summer edition, Panorama Berlin has developed a new area called Nova. The exhibition surface will be extended by another 6,000 sqm with a total of 45,000 sqm. The new lifestyle hall Nova will be situated next to the Urban Up area, which will also be extended by 2,300 sqm, on the first floor.

The Nova area is intended as a trend laboratory and enriches the Panorama portfolio with the segments beauty and wellness, art and music, technology and information. Heritage brands and authentic products are brought into focus at this new area.

“Nova has opened up new possibilities to give certain exhibitors a customized presentation platform. Nova focuses on the product and shows visitors how they can emotionalize their assortment. We create a space that is equal to a trend lab and that is always on the pulse of time. Nova allows us to present relevant (also non-textile) new products outside the collection context and the big brand performance,” says Jörg Wichmann, CEO Panorama Berlin.

The labels, which will exhibit at Nova, will be announced in a few days.