Skatewear brand Palace has recently lifted the blinds of its first flagship store in London, located on the Brewer Street 26, in the Soho district.

Characterized by the sobriety, you only find a few number of metal clothing racks spread throughout the space, resting over a monochrome marble floor. In addition, the new Palace retail spot features wooden turntables, a selection of records for sale, penny loafers from Portugal, video screens and a set of DJ spin-decks.

Palace Skateboards was started by skater Lev Tanju and enjoys the likes of celebrities like rappers Drake and ASAP Rocky.

Palace flagship store in Soho
Palace flagship store in Soho
Impression of the Palace flagship store in Soho
Impression of the Palace flagship store in Soho