The UK-based women’s trade show Pure ( will extend its young and hip Spirit section to include over 50 brands.

Kicking off on August 5 and finishing August 7, the show will offer press and buyers the chance to explore many new names exclusively showing at Pure and an array of established labels. Included in the line-up are Criminal Clothing, Blood & Glitter, DPM Gold, De Puta Madre and Mr. Freedom.

Once again, Pure will be housed within Olympia’s exhibition space.

— Emma Holmqvist, London Correspondent