The February edition of British womenswear trade show Pure (purewomenswear.co.uk) will see the launch of a dedicated footwear section. More than 45% of buyers at Pure already sell footwear, 68% of buyers expect to sell more over the next 12 months and 66% have already increased their sales over the last 12 months. Pure Footwear will showcase over 100 collections, including brands like Birkenstock, Unisa, Manas Design, El Natura Lista, Thierry Rabotin, Yves Desfrage and Manas Lea Foscati.

From 10-12 February 2008 Pure takes place at Olympia London, showcasing fashion, accessory and footwear brands from high-end designer womenswear and premium denim brands through commercial, fast-fashion and streetwear.